When terrorists attacked the Westgate Mall in Nairobi, Kenya, on September 21, 2013, the country was shocked and the media was confused. The Sunday edition of one of the leading mainstream newspapers, the Daily Nation, was caught up in the confusion by publishing bold headlines and gory close-up images of a woman in pain with a blood-covered face. That coverage might have sold well, but it provoked questions on the ethics of journalism in Kenya. On social media, anger at the gory, sensationalistic coverage manifested in a campaign with the hashtag “#BoycottDailyNation.” Soon after, the Nation Media Group’s CEO Linus Gitahi apologized to the nation via Twitter and on Nation Television (NTV) for the newspaper’s poor judgment in using the photos.

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